Special Needs Sunday: Target’s Clear Rx

11 Jan

Have you heard about Target’s Clear Rx program?  I love Target, but these ideas make me love them even more.  The program was the brainchild of a graphic arts student (Deborah Adler) who was working on her thesis project.  She drew her inspiration from a personal experience when her grandmother accidentally took her husband’s prescription. Both had been prescribed the same medication, but in different dosages. After her grandmother became ill, Adler, the child of a physician and a former nurse, began revisiting the pharmaceutical bottle’s information design.  She eventually partnered with Target to market her design ideas.

Target’s program includes these wonderful and innovative features:

  • Color coded bands for each member of your family.  Know what medication belongs to whom at a glance.
  • Large, easy-to-read label with clearly printed instructions.
  • Attached patient info card that pulls out for personal and specific drug information including side effects and interaction warnings.  How often have you thrown out the insert that comes with medication, only to later wish you still had it?
  • Top label that lets you see the name of the medication on the top of the bottle if it’s stored in a drawer.
  • Flat-faced bottles that allow all cautionary information to be printed on the back for quick reference.
  • A liquid dispenser that allows you to insert a syringe, invert the bottle and easily draw and measure the required dosage.  I LOVE this since all of Jenna’s meds are liquid and administered via syringe.  I don’t know how many times I’ve been frustrated with the impossibility of my short syringe reaching the bottom of a bottle.
  • Free flavoring!  Choose from 19 different flavors to make that medicine more appealing.
  • An optional magnifier to better read labels for those with visual impairment.  This easily slides behind the attached patient info card for storage with the bottle.  Just ask the pharmacist to add it!

How brilliant is that??  You can also transfer prescriptions & order refills online through their online pharmacy services, and generic drugs are just $4 each.  Add all of that to the fact that you can do your other shopping while you’re there, and you have the perfect recipe for efficiency and happiness.

For more information and a media review of Taget’s Clear Rx program, read here.


Posted by on January 11, 2009 in Special Needs


2 responses to “Special Needs Sunday: Target’s Clear Rx

  1. fullbodytransplant

    January 11, 2009 at 5:35 pm

    That is really cool. As an art teacher, things like this get me brainstorming about graphic design projects.

    Thanks for sharing!

  2. Issa

    January 12, 2009 at 1:37 pm

    When they started doing this, I switched all of ours to Target. I love it. I just can’t figure out why it took someone so long to think of it.


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